Resources Library by ANA

There's something about Mary

Mary Goodyear's groundbreaking thinking on the evolution of marketing has proved to be an invaluable tool - useful for explaining and understanding markets, brands and advertising as well as consumer attitudes and behaviour.In this paper the authors...

Catalogue: Asia Pacific 2005

Authors: Lee Ryan, Rosie Hawkins

Company: KANTAR TNS Malaysia

March 13, 2005

No free lunch in data fusion/integration

This paper addresses the elusive quest for that one single best method for data integration. The authors assert that this is a fool's quest since at the heart of learning theory is the famous No Free Lunch Theorem which makes this an impossible...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michelle de Montigny, Roland Soong

June 16, 2004

Helping the clients succeed in China's B2B market

China is not only a huge fast-moving consumer goods market, but an industrial product market with enormous development potential as well. With the aim to better understand the B2B market situation in China and formulate proper marketing strategy,...

Catalogue: Asia Pacific 2004

Authors: Fred Bai, Guo Ping

March 28, 2004

Mirror, mirror on the wall - Are we the same for all?

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequent sharing of this data with leading...

Catalogue: Global Healthcare 2004

Authors: Sharmila Singh, Debraj Dasgupta

Company: KANTAR TNS Malaysia

February 22, 2004

Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: David Smith

Company: DVL Smith Ltd

September 14, 2003

Checking those qualitative pricing inferences

Both quantitative and qualitative researchers often rely on measures of perceived value to gauge interest and purchase likelihood for new product concepts. But do assessments of value provide meaningful purchase heuristics? If so, can small sample...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Aaron Lee, David Dickinson, R. Scott Evans

September 14, 2003

Data to decision

This paper provides a new way to approach the building of systems to help channel planning. By channel planning, the authors mean the combination of media options that are used to satisfy a communication task. This combination should reflect not just...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Peter Kloprogge, Tim Foley

June 18, 2003

Data integration or fusion

This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Author: Paul Baynton

June 18, 2003

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Daniel J. Monistere, Scott L. Brown

Company: Nielsen

June 17, 2003